The Tangled Octopus is an independent small crochet business. They sell cute and colorful amigurumi (crocheted plushes) with both premade and custom designs. They connect with local communities by selling their creations both online and in local fairs and festival events, and needed branding assets to suit both settings.
This logomark and brand was created from scratch to highlight their friendly, colorful, and wholesome creations. The joy brought by their amigurumi plushes is reflected in the cheerful octopus mascot, and bright purples. The simplified color palette keeps branding straightforward, and reduces overhead costs for printing physical advertising.
This logomark and brand was created from scratch to highlight their friendly, colorful, and wholesome creations. The joy brought by their amigurumi plushes is reflected in the cheerful octopus mascot, and bright purples. The simplified color palette keeps branding straightforward, and reduces overhead costs for printing physical advertising.
A quick brand reference page featuring the limited purple palette of The Tangled Octopus.
The homepage of The Tangled Octopus website.
Image credit to @thetangledoctopus on Instagram, showing The Tangled Octopus business card (printed by client).
